March 23, 2007
Spanish Broadcasting Re-Launches LaMusica.com Entertainment Portal : GlobalGiants.com
Photo: (L-R) Gabriela Ordonez and Rene Solorio.
MIAMI, March 23 -- Spanish Broadcasting System ("SBS") (NASDAQ:SBSA) announced today important upgrades to its portfolio of Internet properties, including the re-launch of its leading entertainment portal www.lamusica.com, as well as the re-branding of all of the Company's radio station Web sites. These strategic initiatives are part of SBS's ongoing Internet strategy, and include sleek upgrades to the look and feel of the Company's Web sites that will serve to enhance the overall entertainment experience for SBS online users.
LaMusica.com is a leading destination for up-to-the-minute Hispanic news and entertainment information. As part of the Web site's re-launch, SBS has completely revamped the site's user interface, including new and improved Internet graphics and links, as well as an upgraded video player, all of which more closely represent the Web site's dynamic appeal. In-line with these upgrades, the Company has appointed former "Mira" magazine photo editor Gabriela Ordonez to head-up the photo department at LaMusica.com.
In addition, with content development lying at the core of the Company's Internet strategy, LaMusica.com has unveiled a new slate of online print, video and music content that more effectively leverages SBS's radio and TV programming and its deep pool of entertainment and news talent. In-line with this initiative, SBS has appointed journalist Rene Solorio to lead LaMusica.com's entertainment news division. Rene is a former editor of the American Publishing Group, and an experienced entertainment journalist in Mexico. In his new role, he will oversee the development of the site's news and entertainment content, while also serving as an editorial contributor to SBS's Miami television station, Mega TV Channel 22.
Spanish Broadcasting System, Inc. is the largest publicly traded Hispanic- controlled media and entertainment company in the United States. SBS owns and operates 20 radio stations located in the top Hispanic markets of New York, Los Angeles, Miami, Chicago, San Francisco and Puerto Rico, including the #1 Spanish-language radio station in America, WSKQ-FM in New York City. |GlobalGiants.com|