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March 05, 2007
TIDE'S NEW CAMPAIGN : GlobalGiants.com
Photo: Let your patriotic colors shine bright! Noted music artist Cyndi Lauper records the classic, patriotic anthem "America the Beautiful" to be used in Tide's new advertising campaign that will launch nationally on March 5th. The 30-second ad depicts Americans celebrating the country's heritage with their true colors: red, white and blue. A full, streaming version of Cyndi's rendition of the song as well as behind-the-scenes footage from the recording session will be available on tide.com. |GlobalGiants.com|
Posted by Editors at March 5, 2007 10:57 AM | Link to this Post | Bookmark at del.icio.us
