February 01, 2007
Lilly Pulitzer(R) Announces the Faces for the Spring 2007 Campaign : GlobalGiants.com
Society Favorites Amanda Hearst and Lauren Bush.
NEW YORK, February 1 -- Lilly Pulitzer(R) has announced the new faces of its Spring 2007 campaign, Amanda Hearst, publishing heiress and celebrity model and Lauren Bush, fashion model and niece of President George W. Bush. In the Spring 2007 marketing campaign, Hearst and Bush define the authentic Palm Beach lifestyle, for which the Lilly Pulitzer brand is known. The two models are featured throughout the pages of the catalog shot on location in the shopping Vias of Palm Beach.
PHOTO: Lilly Pulitzer(R) announces the faces for the Spring 2007 Campaign: Society Favorites Amanda Hearst and Lauren Bush.
"For our Spring 2007 catalog, it wasn't just about putting celebrities on our pages, it was about telling a story, conveying a lifestyle that resonates with our consumers" said James Bradbeer, Jr., president of Lilly Pulitzer. "Amanda and Lauren both lead the life of a social butterfly, and do so in a way that exudes sophistication and class. They have an elevated taste level which marries well with our authentic Palm Beach design philosophy."
Lilly Pulitzer's current offering includes women's wear, children's wear, accessories and footwear, and a bedding and bath collection. Lilly Pulitzer is sold in major department stores including Neiman Marcus, Nordstrom and Bloomingdale's, as well as upscale specialty shops and clubs in the USA. [GlobalGiants.com]